I am going to do my best to give you an insight of how to get the best
leads and how to work any type of leads. As we all know leads can be
procured most any where and from any body. The first issue at hand is
that you need to decide who your customer is. What type of insurance
leads do you need? Mortgage Protection, Final Expense, Auto, Home or Health Insurance. Once you have nailed that down, then the rest is
easy!! I would recommend staying away from the Internet generated lead
unless you can work the lead with in the first 5 minutes. After the
first 5 minutes the lead loses about 50% of its validity and after 30
minutes it is gone! When the Internet lead providers tell you that it is
exclusive to you, make sure you read the fine print. It really does not
matter 98% of the time if it is exclusive to you or not --- the issue
at hand with this type of lead is, can you respond and take care of the
customer within the first 5 minutes of the lead being generated.
Then again companies will try to sell you many other filters (bells and whistles) but at the end of the day if you are buying an internet lead is the same with filters or without. Let's talk about direct mail leads in the next section.
This section we will dive into the Mortgage Protection direct mail
piece, where to buy and what the right way to work it is. Starting out
with the Mortgage Protection Lead the first thing you have to understand
is how it gets generated and the true cost of the Lead Generation.
Then again companies will try to sell you many other filters (bells and whistles) but at the end of the day if you are buying an internet lead is the same with filters or without. Let's talk about direct mail leads in the next section.